ECO. Team

Board and Leadership Team


Claire Mitchell 

Director and CEO

As the CEO and founder of ECO, Claire Mitchell has an impressive and reputable business portfolio, as well as a strong passion for healthy, natural and active living. This is embodied by the ECO. brand, designed for women who lead active, healthy lives and choose to look after themselves with natural and local products.

ECO. was founded in 2009 on the Gold Coast, and with Claire's passion for growing international businesses has launched ECO. globally into the U.S, U.K, Denmark, Canada, Sweden, Japan, Singapore, New Zealand, China and the Middle East.

Claire previously held a CFO and finance director role for Endance Ltd and was part of the cornerstone team who successfully took the company to list on the London stock exchange. Claire is also currently a director of Imarda Group, a fast growing tech company with major operations in New Zealand, Australia and the US.



Selwyn Pellett

Director and Shareholder

Selwyn is a successful entrepreneur and investor who primarily invests in companies across the technology and health and beauty sector. He co-founded Endance Ltd and is currently the CEO and Director of Imarda Group. In 2009 Selwyn was named as a NZ Hi-Tech Hall of Fame member in recognition of his contribution to growing NZ's hi-tech industry.



David Ballantyne

Director & Shareholder

David manages his own investment business which covers a broad range of portfolios, from tech start-ups to dairy farming. His background is in corporate advisory and has previously worked with Ernst and Young and the Blue Star Group.


ECO. Executive Team


Jacinda Reedy 

Operations Manager

Jacinda was previously employed by the cosmetic and therapeutic goods manufacturer, Cosmetic Manufacturers, for twelve years. Over this period she has worked in the positions of Production Manager, QA Manager and Operations Manager. She also holds a Diploma of Advanced Applied Science.



Simone Johnson 

National Trainer & Sales

Simone's experience in the cosmetics industry has been built over more than 25 years. Her previous roles have included sales representative, national trainer and account executive.



Jess Abraham 

Marketing & Branding Manager

Jess joined the company as the face of environmental campaign, the ECO. Clean Beach Initiative in 2013. Jess became ECO.'s Brand Assistant in early 2014 before taking over the management of marketing and product design in 2015. Jess also has her own travelwear label, Tasi Travels.